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The Future Needs A Push
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A lot of what people have heard and think about electric vehicles (EVs) is wrong.
A lot of what people have heard and think about autonomous vehicles (AVs) is wrong
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Widespread misconceptions about electric vehicles and autonomous driving systems
are delaying the arrival of a dramatically better automotive future.
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A lot more people
should already be driving
an electric vehicle. |
Driving enthusiasts
are going to become the biggest fans
of autonomous driving systems. |
Many of us are going to find
that transportation as a service
is more appealing than owning a vehicle.
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The future of transportation is a puzzle where few of us have a grasp on all the pieces and where even fewer of us have an understanding about how these pieces interact. What's worse, is that many of us have picked up only a few pieces, are looking at them upside down, but are nevertheless confident in our opinions and speculations about what is and is not going to happen.
The following diagram shows some of the major forces driving the transformation of transportation.
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July 15, 2019
NEW FINDINGS FROM AUTOTHINK RESEARCH!
Survey identifies major misperceptions about EVs!
EVs aren't as limited for daily driving or even for long road trips as most people think.
EVs are ready for prime time and millions of more drivers.
This is the most careful survey and analysis of North American consumer and EV owner attitudes and beliefs about electric vehicles that has ever been done. Includes internal combustion engine vehicles, hybrids, plug-in electric vehicles, electric vehicles, extended-range electric vehicles, and fuel-cell electric vehicles. Download the report or read the one-page summary and the table of contents.
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Click to download
284-page report
(via Google Drive)
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Report concludes with seven recommendations for the auto industry
-- recommendations designed to raise consumer demand for EVs.
- Continue organizing and coordinating the independent public charging networks to maximize their use and usefulness.
Automotive journalists and other EV commentators give too much attention and importance to the topic of public charging infrastructure and public charging stations. It’s a much smaller deal affecting fewer people and more infrequently than it has been made out to be.
Let’s fix how alternative propulsion vehicles are categorized and stop lumping extended-range electric vehicles (like Volt and BMW i3REx) in with plug-in hybrids (like Prius Prime and Chrysler Pacifica Hybrid).
Offer extended-range versions of EVs. Stop developing and offering Hybrids and Plug-in Hybrids which are only prolonging our reliance on the internal combustion engine.
Stop putting promotional emphasis on the “environmentalism” of EVs. [The survey provides evidence that the environment is not the big driver of EV consideration that everyone thinks it is ... and it winds up being this unnecessarily politicized side argument that isn't really needed to promote EV consideration among consumers.]
Promote EVs for their many practical, convenient, and fun advantages.
The public needs better knowledge and understanding. The automotive industry needs to take greater responsibility for educating the public about EVs and the future of transportation. First they need to better educate themselves.
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Erroneous beliefs about EVs and EV rejection are related!
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Based on survey findings, AutoThink has identified two sets of erroneous beliefs that need to be countered in order to raise EV consideration among consumers. Learn more about these attitude-change models.
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Download
a free copy of this report
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"The Great Divide: What Consumers Are Buying vs. The Investments Automakers & Suppliers Are Making in Future Technologies, Products & Business Models," Bailo, C., Dziczek, K., Smith, B., Spulber, A., Yen Chen, Y., & Schultz, M., published by the Center for Automotive Research in 2018. An excellent, big-picture overview of major automotive industry trends -- market forces, electric vehicles, connected and autonomous vehicles, innovative mobility services, and legal and regulatory issues -- and where the industry is moving. |
"Rethinking Transportation 2020-2030: The Disruption of Transportation and the Collapse of the Internal-Combustion Vehicle and Oil Industries" by James Arbib and Tony Seba, published by ReThink in 2017. This report provides a broad and optimistic analysis of how various innovations are working together to quickly and dramatically change transportation around the world.
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autothink
is managed by
Allen Bukoff and Janice Putman
Bloomfield Hills, Michigan
Phone or text 248.390.5600
Email allen.bukoff@gmail.com
Also see AutoThink Research on Facebook
2020
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